In honor of Women-Led Wednesday - we feature our fearless leader, our founder, Shea. She’s a mother of three boys, an avid skier, a loyal friend and a patented inventor. She’s a crazy creative thinker - she can see around corners where no one else can. Check her out in the latest episode of Innovation meets Leadership as she tackles how to develop an effective product while reiterating, the importance of focusing on the customer's needs by providing a solution to a problem. The problem: 87% of earbud users experience pain and discomfort. The solution: Buderflys - the earbud that constantly flexes with your ear providing the most comfortable listening experience.