December 02, 2021
At the beginning, the two young founders of Juul had the mission to disrupt the tobacco industry by creating a healthier alternative to smoking. What an aspirational goal! Sounds noble, right? Over this six-part series, hear how that mission falls to the wayside as teens become dangerously addicted to their strawberry and bubble gum flavors, sales skyrocket and Washington comes knocking. Host Laura Beil, reporter behind Dr Death and Bad Batch, tells us how it all goes up in smoke and crisis ensues.